Dynorocks is a cereal made primarily with quinoa and designed specifically for children.
The purpose of the project was to develop both the logo and the packaging of the product, under the central concept of conveying sweetness, fun, and tenderness. These elements are crucial to reflect the essence of the product.
Packaging • Branding
In the design process, we constructed a narrative that captures and reflects the concept through the combination of colors, shapes, illustrations, and typography.
In creating the logo, we opted for the Luckiest Guy Bold typeface. Its versatility provides us with the opportunity to play with it, generating dynamism and movement in the visual identity of the project.
A monochromatic color scheme with tonal variations was used as the base. The use of a complementary color added contrast that highlights the presence of the illustrated character.
The illustrations feature a minimalist style that evokes the sensation of being in nature, with the presence of a small dinosaur that becomes the main graphic element of the product.
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