IDEA

The core concept for the development of this project focuses on the principles of simplicity, cleanliness, and clarity, aiming to convey a direct and essential message through each element utilized.

The main symbol was designed to convey different elements that Wara aims to represent: a star (meaning of 'Wara' in Quechua), the Ankh cross, and the letter 'W'.

The typography, color palette, choice of photography, creation of shapes, illustrations, and animations were developed under the identity that Wara seeks to convey: mysticism, connection, depth, and exploration.

Wara's website aims to showcase its services and tools for self-discovery, highlighting their origins and the benefits they provide.

To design the website structure, spaces with visually impactful images and harmonious text sections were considered to ensure an easy reading experience for the user.

The homepage includes the most essential sections of a website: a hero section with a phrase summarizing Wara's purpose, services presented in a way that aligns with the mystical world Wara represents, a description of the project, a brief introduction to the founder, and testimonials. All elements are designed to consistently invite users to book a consultation.

Visually impactful graphic elements, such as tarot cards, were used with a minimalist design in line with the brand's concept. The cards contain the most important information, accompanied by an image, to invite the user to explore a new page filled with content.