Wara portada

Wara

PROJECT

Wara was created with the purpose of helping to answer, decipher, and interpret questions related to self-knowledge. Wara's goal is to provide readings and interpretations through various tools: tarot reading, dream interpretation, and palmistry.

www.waraenergia.com

UX/UI Design • Branding • Design System • Prototyping

Wara brand

IDEA

The core concept for the development of this project focuses on the principles of simplicity, cleanliness, and clarity, aiming to convey a direct and essential message through each element utilized.

Gif isotipo

The main symbol was designed to convey different elements that Wara aims to represent: a star (meaning of 'Wara' in Quechua), the Ankh cross, and the letter 'W'.

Construcción waraTipografía wara

The typography, color palette, choice of photography, creation of shapes, illustrations, and animations were developed under the identity that Wara seeks to convey: mysticism, connection, depth, and exploration.

Color waraFotografía wara

WEBSITE

Wara's website aims to showcase its services and tools for self-discovery, highlighting their origins and the benefits they provide.

Screens wara

To design the website structure, spaces with visually impactful images and harmonious text sections were considered to ensure an easy reading experience for the user.

Home wara

The homepage includes the most essential sections of a website: a hero section with a phrase summarizing Wara's purpose, services presented in a way that aligns with the mystical world Wara represents, a description of the project, a brief introduction to the founder, and testimonials. All elements are designed to consistently invite users to book a consultation.

Sub páginas wara
Cartas de tarot waraCards wara

Visually impactful graphic elements, such as tarot cards, were used with a minimalist design in line with the brand's concept. The cards contain the most important information, accompanied by an image, to invite the user to explore a new page filled with content.

Sub paginas wara
Mockup wara

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