IDEA

Given the project's focus on childcare and direct interaction with children, we sought graphic elements that conveyed movement, fun, and magic. We wanted the visual identity to reflect the energy and joy that children bring to the stimulation center.

For the logo design, we selected the Macho Black typeface, which is bold and playful. Its composition allows for playful manipulation with the symbol to convey the energy and fun intended to be reflected in the visual identity of the center.

The color palette was chosen to include vibrant and eye-catching tones that, at the same time, would create harmony as a whole. We wanted the colors to convey energy and vitality yet also complement each other to provide a balanced visual experience.

We selected three symbols to complement the center's identity, which will be used in various contexts. These symbols were chosen to represent magic, movement, and fun, fundamental elements in the experience we aim to convey.