IDEA

The challenge was to design a website that is clear and easy to interpret, despite the abundance of information and content. To achieve this goal, the decision was made to structure the information across multiple subpages, filters, and cards, thereby providing a more intuitive and accessible navigation experience for users.

We worked with low and high-fidelity wireframes, allowing us to segment and organize the information according to established parameters. We conducted iterative testing until we achieved the desired result.

A variety of card types were designed to facilitate the organization of all the content and information provided by the website. These elements not only play a crucial role in presenting images but also place great importance on the associated descriptions.

During the design process, we determined that it was essential to maintain a balance between the images, body text, and cards. The destination images were carefully selected to be striking and convey the authentic essence of each place.

The selected typography provided us with the flexibility to experiment with different sizes and weights in the text. Given the crucial role of images on the website, the chosen colors were designed to complement and effectively enhance the diverse images.

In the design system, we aimed to reflect a graphical language that is easily detectable in the shapes, icons, buttons, and all developed elements.